President of MMC: Indonesia is Important Market for Mitsubishi

Mitsubishi Motors Corporation (MMC) to assess Indonesia is one of the important markets in the world. In Asia, Indonesia’s second after China. It put forward directly by Osamu Masuko, President of MMC.

“That’s why Mitsubishi will continue to increase
sales in Indonesia. For example, by assembling a new product in Indonesia, “said Masuko which accompanied by the Marketing Director of PT Krama Yudha Three Diamond Motors (KTB), Rizwan Alamsjah.

Mitsubishi latest plan in Indonesia is assembling one of product its global in Indonesia, namely the Outlander Sport. Later this crossover assembled in the factory Mitsubishi Pulogadung, Jakarta. Target product Outlander Sport in Indonesia ranges from 500-700 units per month.

“It depends on the ability of KTB to sell it. If sales can 1,000 units per month even better and will keep us level. If the demand gets higher, so we can set up, “explained 62-year men, which had led the KTB from 1997 to 2002.

Added, the Outlander Sport assembled in Indonesia soon be marketed as soon as possible. Chances are, will be launched before the Indonesia International Motor Show (IIMS) in September 2012.

Two Million units.

Osamu Masuko came to Indonesia in order to celebrate the sale of Mitsubishi to 2 million units in Indonesia which has beroperasikan for 41 years. Described, the journey to achieve sales of 2 million units (achieved in November 2011), starting with on 1979 launch of the Colt T100 which is the first commercial vehicles in Indonesia.

Also described, Mitsubishi will begin to assemble the eco-car, Mirage in Thailand, next March. “First marketed in Thailand. After that, Japan. Indonesia must. But the schedule said Rizwan, “said Masuko occasional speaking in Indonesian.

Last year, Mitsubishi made ​​a new record for sales in Indonesia, which is 134,416 units and enjoy a 14 percent share of the national car market. The brand was lead to commercial segment (2 ton trucks) and light pickup.

Added, with a population of Indonesia at over 200 million (on top of Brazil with 3.5 million units of car sales per year), in the future Indonesia is very important market. “The reason, besides population, Indonesia is also rich in natural resources,” said Masuko .

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Category: Indo News