The Pertamina lubricants Ready to Go to the “American”

Owner of oil company managers, PT Pertamina (Limited), ready to penetrate the U.S. market this year with a Fastron lubricant. In addition to expanding the market, Pertamina is also want to demonstrate that the quality of lubricating Indonesia will compete with the brands of the world.

“Currently, the process to penetrate the United States is still ongoing. the plan, the city of Seattle that we were headed,” said Supriyanto DH, Vice President of Pertamina lubricants, Monday (06/02/2012).

If through, American became the 20th state after among Australia, Japan, Singapore, Belgium, Myanmar, Thailand, Pakistan, United Arab Emirates, China, and Spain. Pertamina is also being prepared in collaboration with the Spanish company to market its products using the new brand which formed by the two parties. A similar strategy is done by holding a local distributor.

With the assistance Trading (Shanghai) Company Limited in Shanghai, China, the oil will be distributed to 26 provinces in all regions of the People’s Republic of China (PRC). “This year our target is to enter the U.S., Dubai, Thailand, Spain, and Pakistan,” said Supriyanto.

Over the past year, Pertamina had exported 116 797 kiloliters of lubricants and lubricating materials (lube base) 72 984 kl. This year, Pertamina hopes to boost the export performance of lubricants to be 181 500 kl.

domestic

For the domestic market, Pertamina targeting sales of lubricant products reach 444 960 kiloliters until the end of the year, up 2-3 percent the sales from last year recorded 430 000 kl. “Last year, the national oil consumption is about 720 000 kl. We control for up to 60 percent market share and this year’s focus on maintaining the growth of domestic sales,” said Supriyanto.

Currently, Pertamina’s total capacities lubricants production of about 560 000 kl per year. If be parsed, about 75 percent of production is supplied to the domestic, while the remainder (25 percent) is exported.

Category: Indo News